Enter 2016, MDOT is mid sized design studio, pumping along, a great team, a great culture, great environment, but challenges start rising… Our clients want more, more strategy, more marketing knowledge.
Not a strong skill within the MDOT fold. But we needed to remain relevant and continuously support and add value to our clients, we needed some new skills.
Pressure also started mounting from our corporates to transform.
“Transform? You mean give half my business away to keep working?” – It didn’t sound right to me. But through some consultations, research and some emotional soul searching to relinquish some ‘power’, I realised we can do it.
As it turned out, one of my Joburg based clients came down to our studio for a meeting, along with their marketing GM, someone I’d seen around, but never engaged with more than ‘hello’.
I liked her immediately, and my mind started racing, could this be the person I’ve been looking for?